Selling products that don't require physical shipping, like courses, consultations, and events, is easy with Squarespace's Services feature. Here's a complete guide to setting up and managing service-based products.

When to Use Services vs. Appointments vs. Projects

Services: Best for products without specific timing requirements (e.g., styling services) Appointments: Ideal for time-specific bookings (e.g., haircuts) Projects: Perfect for custom client work (e.g., wedding photography)

Creating a Service Product

1. Add New Product

• Select "Service" as the product type
• Complete basic information (name, description, images)

2. Set Pricing and Inventory

• Add regular price
• Set optional sale price
• Choose quantity (or select unlimited)
• Add SKU (stock keeping unit)

3. Create Product Variants

• Add options like different service levels
• Customize each variant with:
  • Unique images
  • Individual SKUs
  • Specific pricing
  • Available units

4. Organization

• Add categories (max 25 characters)
• Include tags (max 80 characters)
• Note: Categories and tags are case-sensitive

5. Optional Features

• Set up subscriptions for recurring payments
• Add SEO descriptions for better visibility
• Create custom forms
• Enable multiple service purchases

Publishing Options

• Publish immediately
• Schedule for future release
• Save as draft

Marketing Your Services

• Use email campaigns
• Sell through social media (Facebook, Instagram)
• Create promotional materials
• Set up automated customer notifications

Best Practices

• Keep descriptions clear and concise
• Use high-quality images
• Set appropriate pricing
• Maintain accurate inventory
• Regularly update product information

Remember to connect your payment processor and set up customer notification emails before publishing your services.

Additional Customization

• Add custom forms for client information
• Create specific booking instructions
• Set up automated confirmation emails
• Include terms and conditions
• Configure digital delivery methods

This streamlined service setup ensures a smooth purchasing experience for your customers while maintaining professional organization of your digital products.

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