Traffic sources tell you where your website visitors come from and which channels drive the most value for your business. Different plans offer varying levels of analytics insights.

Basic Traffic Source Information (All Plans)

• View visits from Direct, Email, Referral, Social, and Search channels
• Track basic visitor metrics
• Filter data by custom date ranges since January 2014

Advanced Analytics (Commerce, Core, Plus, and Advanced Plans)

Track additional KPIs:

• Revenue
• Orders
• Conversion rates
• Average order value (AOV)
• Revenue per visit (RPV)
• Individual campaign tracking

Understanding Traffic Channels

• Direct: Visitors typing your URL or using bookmarks
• Email: Traffic from email marketing campaigns
• Social: Visitors from social media platforms
• Search: Organic search engine traffic
• Referral: Links from other websites and blogs
• Display Ads: Traffic from paid advertisements
• Paid Search: Traffic from paid search results
• Paid Social: Traffic from social media advertising

Analyzing Your Data

The analytics dashboard provides:

• Interactive trend graphs
• Detailed channel breakdown
• Source-specific metrics
• Customizable date ranges
• Sortable data tables

Important Considerations

• Revenue attribution uses "last click" tracking
• Subscription renewals are filtered out
• SSL settings may affect referral tracking
• Some discrepancies between traffic sources and sales data are normal
• Ad campaign traffic is categorized based on link type and platform

Use these insights to optimize your marketing strategy and focus on channels that deliver the best results for your business.

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