Geography Analytics provides powerful insights into your website's visitor locations through an interactive heatmap and detailed data tables. Here's what you need to know:

Key Features and Benefits

• Track website visits by location (country, region, and city)
• Identify your highest-traffic visitor locations
• Monitor marketing campaign effectiveness by region
• Analyze geographical reach and growth
• Access data from January 2014 onwards

Using the Geography Menu

1. Navigate to Analytics > Traffic > Geography
2. Use the date range filter to analyze specific time periods
3. Interact with the heatmap:
   • Darker shades indicate higher visit volumes
   • Hover over locations to see visit numbers
   • Click to zoom into specific regions

Data Visualization

The interactive map provides:

• Heat-based visualization of visitor traffic
• Country, region, and city-level detail
• Dynamic table updates based on map navigation
• Sorting capabilities by visit volume

Mobile App Features

iOS App:

• Interactive heatmap with zoom functionality
• Detailed regional statistics
• Hierarchical location data navigation

Android App:

• Bar chart showing top country visits
• Comprehensive location breakdown
• Google Maps integration for cities
• Detailed visit percentages

Data Considerations

• Only locations with recorded visits appear in tables
• "Unknown" entries indicate unidentifiable IP addresses
• Some discrepancies may exist between Squarespace and Google Analytics due to different IP address interpretation methods
• Geographic data is based on IP address location tracking

This analytics tool helps businesses make informed decisions about regional marketing efforts and understand their global reach through clear, actionable data visualization.

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