Traffic Sources Analytics: A Complete Guide

The Traffic sources panel helps track visitor origins and assess channel performance. Learn which marketing channels drive the most visits, orders, and revenue to optimize your strategy.

Available Traffic Source Data by Plan:

Personal, Business, and Basic Plans:

• Traffic sources by visits
• Combined Paid channel (display ads, paid search, paid social)

Commerce, Core, Plus, and Advanced Plans:

• Revenue, orders, and conversion data
• Detailed channel breakdown
• Individual campaign tracking
• Display ads, Paid search, and Paid social as separate channels

Understanding Traffic Channels:

Direct

• Direct URL entry
• Links opened in new windows

Email

• Email marketing campaigns
• Newsletter traffic
• Form submissions

Search

• Organic search engine traffic

Social

• Facebook, Pinterest, LinkedIn
• Instagram, YouTube, X (Twitter)

Referral

• External website links
• Blog references

Paid Channels

• Display ads
• Paid search results
• Paid social media

Key Metrics Available:

• Visits
• Revenue
• Orders
• Conversion Rate
• Average Order Value (AOV)
• Revenue per Visit (RPV)

Data Analysis Features:

• Time-based filtering
• Channel performance comparison
• Detailed source breakdown
• Path analysis for specific sources

Important Considerations:

Attribution Method:

• Based on "last click" before purchase
• Subscription renewals excluded from data
• Initial subscription purchases included

SSL Impact:

• Mismatched SSL settings may affect referral tracking
• HTTPS/HTTP differences can redirect traffic to Direct channel

Campaign Tracking:

• Google Ads appear in Paid search
• Social media ads require trackable links
• Email Campaigns automatically tracked
• Instagram Shopping appears in Social channel

Data accuracy depends on proper tracking setup and consistent SSL configuration across referring sites and your platform.

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