Visitor Sources Analytics helps you analyze which channels generate the most visits, orders, and revenue for your website or online store. This data is essential for making informed marketing decisions.

Available Data by Subscription Type

Website Trials & Personal/Business/Basic Plans:

• Traffic sources per visit
• Basic channel tracking

E-commerce Trials & Professional/Premium Plans:

• Multiple KPIs including revenue, orders, and conversion
• Individual campaign tracking with URL builder
• Advanced channel separation for ads, paid search, and social media

Channel Categories

Basic Channels (All Plans):

• Direct: Direct URL entry or new window links
• Email: Traffic from email marketing campaigns
• Referral: External website links
• Social Media: Traffic from social platforms
• Search: Organic search engine traffic

Advanced Channels (Business/E-commerce/Advanced Plans):

• Display Ads
• Paid Search
• Paid Social Media

Key Metrics Available

• Visits
• Revenue
• Orders
• Conversion Rate
• Average Order Value (AOV)
• Revenue per Visit (RPV)

Traffic Analysis Features

Overview Graph:

• Displays trends over time
• Compare multiple channels
• Customizable timeframes

Detailed Breakdown Table:

• Channel performance comparison
• Sortable by metrics
• Expandable source details

Important Notes

• Revenue attribution uses "last click" tracking
• SSL settings can affect referral traffic accuracy
• Automated subscription renewals are filtered out
• Data available from January 2014
• Some discrepancies may exist between Visitor Sources and Sales data due to timing differences

Ad Campaign tracking varies by platform:

• Google Ads: Shows in Paid Search
• Social Media Ads: Requires trackable links for accurate attribution
• Email Campaigns: Automatically tracked
• Instagram Shopping: Appears in Social Media channel

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