Tracking and Analyzing Cart Abandonment in Analytics Reports
In the Squarespace analytics Abandoned Cart panel, you can track cart abandonment trends and measure the success of your abandoned cart recovery emails. This feature helps you understand customer behavior and optimize your online store's performance.
The Abandoned Cart Funnel consists of five key stages:
- Carts: Total visits where customers added items to cart
- Abandoned: Carts without completed orders within 24 hours
- Recoverable: Customers who provided email addresses but didn't complete orders
- Emailed: Customers who received abandoned cart recovery emails
- Recovered: Successfully recovered orders from abandoned carts
Sales funnel metrics bar graph
Key Features:
- Date range filtering
- Revenue tracking for each funnel stage
- Daily/weekly/monthly view options
- Percentage tracking between stages
Tips to Reduce Cart Abandonment:
- Offer multiple payment methods
- Display clear return policies
- Keep checkout forms concise
- Show shipping information upfront
- Enable Link by Stripe
- Implement customer accounts
Important Notes:
- Industry average abandonment rate is 70%
- Express checkout affects how data is tracked
- Basic vs. Advanced plans have different data access
- Abandoned cart emails can only be sent to customers who provide email addresses
- Products must be in stock for abandoned cart emails to send
Analyzing this data helps you:
- Track recovery email effectiveness
- Monitor abandonment trends
- Measure store changes impact
- Optimize checkout process
- Improve conversion rates
To maximize effectiveness, regularly review your analytics and implement suggested optimization strategies based on the data insights provided.
FAQ:
- Email open rates are not currently trackable
- Customer email lists are not available
- Zero values in Recoverable, Emailed, and Recovered stages indicate plan limitations
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Track and Analyze Your Squarespace Abandoned Cart Data
