Track and Analyze Your Squarespace Abandoned Cart Data
Abandoned cart analysis shows how often customers add products to carts without completing orders. This data helps track cart abandonment trends and measure the success of recovery emails.
Understanding the Abandoned Cart Funnel
The funnel consists of five key stages:
- Carts: Total visits where customers added items to cart
- Counts once per visitor regardless of items added
- Includes removed items and multiple cart sessions
- Abandoned: Carts without completed orders within 24 hours
- Not counted as abandoned if order completes within 24 hours
- Recent incomplete orders (last 24 hours) aren't included
- Recoverable: Customers who:
- Added products to cart
- Provided email/logged into account
- Did not complete order in 24 hours
- Emailed: Recoverable customers who received recovery emails
- Always less than or equal to Recoverable number
- Lower if customers unsubscribed or products are out of stock
- Recovered: Successfully completed orders after abandonment
- Tracks customers who received emails and completed purchase
- Shows revenue value of recovered orders
Abandoned Cart Funnel
Reducing Abandonment Rates
Key strategies to reduce cart abandonment:
- Offer multiple payment methods
- Display clear return policies
- Keep checkout forms concise
- Show shipping information prominently
- Enable customer accounts
- Use Link by Stripe for saved information
The average industry abandonment rate is around 70%. Built-in features help recover sales through:
- Automated recovery emails
- Address autofill suggestions
- Multiple payment options
- Mobile-optimized checkout process
Analytics and Tracking
The line graph shows abandonment and recovery trends over time, helping track:
- Impact of store changes
- Daily email performance
- Long-term recovery rates
Note: Slight discrepancies may occur between Cart metrics and Sales Funnel data due to timing differences in data collection.
For maximum insight, upgrade to Advanced Commerce or Premium plans to access complete recovery data and analytics.
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