Abandoned cart analysis helps track when customers add products to their cart but leave without completing a purchase. This data helps optimize your e-commerce strategy and recover potential lost sales.

Key Metrics in the Abandoned Cart Funnel:

1. Carts: Total number of visits where items were added to carts

• Counts once per visitor regardless of items added
• Includes removed items and completed orders

2. Abandoned: Carts left inactive for 24+ hours without purchase

• Not counted if order completed within 24 hours
• Today's incomplete orders aren't shown as abandoned

3. Recoverable: Customers who:

• Added products to cart
• Provided email/logged in
• Didn't complete order in 24 hours

4. Email Sent: Recoverable carts that received recovery emails

• May be less than Recoverable if customer unsubscribed
• No emails sent for out-of-stock items

5. Recovered: Successfully completed purchases after abandonment

• Tracks revenue from recovered carts
• Shows effectiveness of recovery emails

Optimization Strategies:

1. Enable multiple payment methods
2. Display clear return policies
3. Streamline checkout forms
4. Show shipping information upfront
5. Enable customer accounts for faster checkout
6. Implement Link by Stripe for saved payment details

Industry Context:

• Average cart abandonment rate is 70%
• Normal for customers to browse without immediate purchase
• Recovery emails help recapture lost sales

Analytics Benefits:

• Track abandonment trends
• Measure recovery email success
• Monitor impact of shop changes
• Analyze customer behavior patterns

Note: Advanced features like detailed recovery data and post-checkout outreach require premium subscriptions. The system doesn't track email open rates or provide individual abandoned cart customer lists.

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