Ready to sync your products with Facebook and Instagram? Follow this straightforward guide to expand your online presence and boost sales.

Meta's Updated Shop Policy (April 24, 2024)

• U.S. sellers must enable checkout on Facebook and Instagram
• Direct checkout on Squarespace is no longer available through Meta platforms
• Policy changes will roll out globally in coming months

Important Integration Limitations:

• One-way sync from Squarespace to Meta Business Manager
• Sales on Meta platforms don't sync with Squarespace
• Separate inventory management required
• Orders won't appear in Squarespace analytics
• Meta's Commerce Manager needed for sales management

Prerequisites:

• Active Squarespace store with physical products
• Product images (minimum 500x500 pixels)
• Product names and descriptions
• Site title
• Compliance with Meta's commerce policy
• No site-wide password protection
• Instagram Business account (if selling on Instagram)

Required Accounts:

• Meta Business Manager
• Facebook business page
• Meta Pixel
• Ad account

Synchronization Steps:

1. Open Products on Facebook and Instagram panel
2. Click Connect to Facebook
3. Log in with personal account
4. Choose features:
   • Facebook Ads
   • Facebook Shop
   • Instagram Shopping
5. Complete account connection process

What Syncs:

• Product ID
• Title
• Description
• Main image
• Lowest price
• Inventory status (Updates occur hourly)

Managing Your Meta Shops:

• Wait for approval (24-48 hours)
• Set checkout method to "Checkout on Facebook and Instagram"
• Access Meta Business Help Center for store management

Creating Facebook Ads:

• Use dynamic ads for targeted promotion
• Retarget interested customers
• Track performance in Meta Ads Manager

Instagram Product Tagging:

• Available after store approval
• Tag products in stories and posts
• Monitor success through traffic sources

To Disconnect Products:

1. Open Products and Services panel
2. Click Facebook and Instagram
3. Select Disconnect twice

Note: For platform-specific support, contact Meta Business Help Center or Instagram Help Center directly. Squarespace support handles only product synchronization issues.

This integration helps reach new customers where they already spend time, making it easier to promote and sell your products across multiple platforms.

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