Meta Updates Facebook and Instagram Shopping Policy: Key Changes for U.S. Merchants in 2024

Meta Updates Facebook and Instagram Shopping Policy: Key Changes for U.S. Merchants in 2024

By Michael Thompson

January 12, 2025 at 05:59 AM

Reach more customers by selling your products directly on Facebook and Instagram through Squarespace's integration. Your product details sync automatically every hour, allowing you to sell and advertise through posts, stories, and shops.

Recent Meta Policy Update (April 24, 2024):

  • U.S. vendors must use Facebook and Instagram Payments
  • Direct redirects to Squarespace checkout no longer available
  • Policy changes for other regions coming soon

Current Integration Features:

  • One-way sync from Squarespace to Meta Business Manager
  • Sales on Meta platforms don't sync with Squarespace
  • Separate inventory management required
  • Meta platform orders won't appear in Squarespace analytics

Requirements Before Syncing:

  • Physical products only (no digital/service products)
  • Products must have images (minimum 500px × 500px), names, and descriptions
  • Site must have a title
  • No site-wide password protection
  • Compliance with Meta's commerce policies
  • Instagram Business account (if selling on Instagram)

Syncing Process:

  1. Open Products panel on Facebook and Instagram
  2. Click Connect with Facebook
  3. Choose features:
    • Facebook Ads
    • Shops on Facebook
    • Instagram Shopping
  4. Follow Facebook's account connection steps
  5. Wait 24-48 hours for Meta's review

What Syncs:

  • Product ID
  • Title
  • Description
  • Main image (one per product)
  • Lowest price
  • Availability status

Managing Your Shop:

  • Set payment method to Payments on Facebook and Instagram
  • Design and monitor shop performance through Meta Business Manager
  • Create targeted ad campaigns using Meta Pixel data
  • Tag products in Instagram posts and stories

To Disconnect:

  1. Open Products and Services panel
  2. Click Facebook and Instagram
  3. Select Disconnect twice

Support:

  • Contact Squarespace for sync issues
  • Visit Meta Business Help Center for platform-specific help
  • Use Instagram Help Center for Instagram-related questions

Manual Instagram Shopping Setup:

  1. Create catalog in Commerce Manager
  2. Use URL data feed from Squarespace
  3. Copy feed URL from Meta Pixel and Ads panel
  4. Wait 24-48 hours for verification

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