Meta Mandates On-Platform Checkout for US Merchants on Facebook and Instagram Shops
Selling on Facebook and Instagram requires connecting your Squarespace products to Meta's platforms. Here's what you need to know:
Important Update for 2024
Starting April 24, 2024, US merchants must enable checkout directly on Facebook and Instagram. Product tags can no longer redirect to Squarespace for purchase completion. Meta will roll out similar changes globally in the coming months.
Key Integration Points
- Products sync one-way from Squarespace to Meta Business Manager
- Sales on Meta platforms won't sync with Squarespace
- Separate inventory tracking is recommended
- Meta's platforms use their own shipping and tax rules
- Orders and analytics are managed through Meta Sales Manager
Requirements Before Starting
- Physical products only (no digital items or services)
- Products must have images (minimum 500x500px), names, and descriptions
- Site title is required
- Products must comply with Meta's business rules
- Site password must be disabled
- Instagram Business account (if selling on Instagram)
Required Accounts
- Meta Business Manager Account
- Facebook Business Page
- Meta pixel
- Ad Account
Syncing Your Products
- Open Products panel in Instagram and Facebook
- Click Connect with Facebook
- Select desired features:
- Facebook Ads
- Facebook Shops
- Instagram Shopping
- Follow Facebook's setup instructions
What Syncs Between Platforms
- Product ID
- Title
- Description
- Main image (one per product)
- Lowest price
- Availability status
Updates sync automatically every hour.
Managing Your Shop
Once verified by Meta (usually 24-48 hours):
- Shops appear on connected Facebook/Instagram profiles
- Products can be tagged in posts and stories
- Use Meta Business Manager for shop management
- Set payment method to "Payment on Facebook and Instagram"
Advertising Features
- Create dynamic ad campaigns
- Target interested customers
- Retarget site visitors
- Track performance via Meta Ads Manager
Disconnecting Products
Disconnecting will:
- Remove products from Meta Business Manager
- Break product tags in posts/ads
- Stop sync between platforms
Support Channels
- Squarespace: Product sync issues
- Meta Business Help Center: Platform-specific issues
- Instagram Help Center: Instagram-specific problems
Note: Meta's verification process typically takes 24-48 hours and cannot be expedited by Squarespace.
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