
Sales by Product Analytics: A Guide to Product Performance Tracking
Revenue provides insights into your product performance through a detailed breakdown of sales metrics. You can access this data by navigating to Analytics > Sales > Sales by Product.
Key Features:
- Filter results by date (from January 2014) and sales channels (Website, POS, Third-party platforms)
- View top-performing products through bar charts (up to 8 items) and detailed tables (up to 100 items)
- Sort data by key performance indicators (KPIs)
- Search for specific products using the search bar
Available Sales Channels:
- Website: Online store sales and membership subscriptions
- POS: In-person sales through Point of Sale
- Third-party platforms: Sales from integrated external channels
- All Channels: Combined view of all sales sources
Key Performance Indicators (KPIs):
- Revenue: Total sales value
- Orders: Number of purchases
- Views: Product page visits (website sales only)
- Conversion Rate: Percentage of views resulting in sales (website sales only)
Important Notes:
- Data includes all product variants combined
- Revenue is rounded in charts but exact in tables
- Column sorting works in both ascending and descending order
- Double-click column headers to view lowest-performing items
This analytics tool helps you:
- Track product performance across all sales channels
- Make informed inventory decisions
- Optimize merchandising strategies
- Improve marketing efforts
Use these insights to identify your best-selling products, monitor sales trends, and adjust your business strategy accordingly.
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