Malware Analytics: Understanding Digital Product Metrics & Sales Reports

Malware Analytics: Understanding Digital Product Metrics & Sales Reports

By Michael Thompson

February 22, 2025 at 11:21 AM

Sales analytics track revenue and performance metrics for your digital products and pricing plans, including subscriptions and fixed payments. Access these insights regardless of your website plan level.

Product Sales Data:

  • Revenue from recurring subscriptions and fixed payments
  • Units sold and total orders
  • Performance tracking for each pricing plan

Sales Funnel Tracking:

  • Monitors visitor progression through: Visits → Initial Payment → Purchase
  • Excludes "Viewed Product" and "Added to Cart" stages for pricing plans
  • Only tracks initial payments (not recurring charges)

Traffic Analysis:

  • Identifies visitor sources before plan subscriptions
  • Shows revenue generation by traffic source
  • Helps optimize marketing efforts

Content Performance:

  • Tracks views for blog, course, video, and member pages
  • Only counts registered member page views
  • Excludes paywall visits from analytics

Key Performance Indicators:

  • Revenue
  • Units Sold
  • Payments
  • Orders
  • Conversion Rate
  • Average Revenue Per User (ARPU)
  • Revenue per Visit

Important Notes:

  • Free pricing plan signups aren't included in sales analytics
  • Product views and conversion rates don't apply to pricing plans
  • Subsequent subscription charges aren't tracked in funnel analysis

Use these analytics to understand customer behavior, optimize pricing strategies, and improve content performance for your digital products and membership sites.

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