Sales, product, and funnel performance data help you understand your digital products' customer behavior and pricing plan effectiveness. Free plan signups are excluded from sales metrics since they bypass payment processing.

Analytics Availability Access detailed analytics regardless of your website plan, including sales, product performance, purchase funnel, traffic sources, and content engagement metrics.

Sales Analysis Track seven key metrics for pricing plans:

• Revenue (including subscriptions and fixed payments)
• Units Sold
• Payments
• Orders
• Conversion Rate
• Average Order Value
• RPV (Revenue Per Visitor)

Product Sales Analysis View performance data for individual pricing plans:

• Revenue per plan
• Units Sold
• Orders Note: Views and Conversion Rates columns remain empty for pricing plans.

Purchase Funnel Tracking Measures three key stages:

• Visits
• Payment Started
• Purchase Completed

Product viewing and cart addition steps are excluded from pricing plan analytics. Recurring charges don't appear in funnel data.

Traffic Sources Monitor visitor origins and revenue generated from each source before pricing plan signups.

Content Performance Track engagement for:

• Course pages
• Blog content
• Video pages
• Member areas

Only subscribed users count toward page views. Paywall-protected content views are not tracked until after subscription.

For accurate tracking, ensure proper configuration of pricing plans and monitoring of analytics regularly to optimize your digital product strategy.

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