Form and Button Conversion Analysis allows you to track how visitors interact with interactive elements on your site. This data helps optimize engagement and improve conversion rates.

Key Features:

• Tracks form submissions and button clicks
• Measures unique views and conversion rates
• Provides historical data from September 2017
• Available in Business and Commerce plans

What's Measured:

• Button Block
• Newsletter Block
• Form Block
• Promotional pop-ups
• Cover page forms

Conversion Rate Calculation: (Unique converted views ÷ unique views) x 100

Viewing Analytics:

1. Open Analytics panel
2. Click Engagement
3. Select Form and Button Conversion
4. Choose date range
5. Filter by button clicks or form submissions

Mobile App Access:

• Form submissions: Analytics > Form submissions
• Button conversions: Analytics > Button clicks

Tips to Increase Conversion:

• Keep forms concise
• Minimize personal information requests
• Test different button text
• Optimize element placement
• Use lightbox mode or promotional pop-ups strategically
• Customize forms to match brand aesthetics
• Include privacy disclaimers for newsletter signups

Important Notes:

• Data persists even after deleting or renaming forms/buttons
• Table shows top 100 results; remainder grouped as "Others"
• Doesn't track commerce-related conversions (shown in Sales Analysis)
• Excludes navigation buttons, social icons, and payment forms

This tool helps measure progress toward engagement goals and track how changes affect visitor interaction over time.

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