Form and Button Conversion Analytics Panel: Track Visitor Interactions
Form and Button Conversion Analytics Guide
Form and button conversion data helps you understand how visitors interact with interactive elements on your site, measuring views, submissions, clicks, and conversion rates for each form and button.
Key Features:
- Tracks form submissions and button clicks
- Calculates conversion rates
- Shows historical data from September 2017
- Available in Business and Commerce plans
Form with details and statistics
Conversion Rate Calculation: (Converted unique views ÷ unique views) x 100
Tracked Elements:
- Button Block
- Newsletter Block
- Form Block
- Promotional Pop-ups
- Landing Pages
Not Tracked:
- Banner buttons
- Navigation buttons
- Social media buttons
- Donation forms
- Checkout forms
- Image Block Buttons
Analyzing Data:
- Open Analytics panel > Engagement > Form and Button Conversions
- Use date range filters to view specific periods
- Toggle between Button Clicks and Form Submissions
- View trends in the line graph
- Analyze detailed metrics in the conversion table
Key Metrics:
- Form/button name
- Page location
- Unique views
- Submissions/clicks
- Conversion rate
Tips to Increase Conversion:
- Simplify form length
- Minimize required personal information
- Test different button text
- Optimize positioning
- Consider using lightbox mode or promotional pop-ups
- Maintain brand consistency
- Test different approaches
Mobile Analytics:
- Access form submissions under Analytics > Form Submissions
- View button clicks under Analytics > Button Clicks
- Filter results using different KPIs
- Review total submissions, views, and conversion rates
Note: For e-commerce conversion data, refer to Sales Data Analysis and Sales Funnel panels.
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