Sales Analytics Dashboard: View Your Product Performance Metrics
Sales by product analysis helps you track and evaluate the performance of your retail items through key statistics like revenue, orders, and conversion rates.
To access product sales data:
- Navigate to Analytics > Sales > Sales by Product
- Set your preferred date range (data available from January 2014)
- Select your sales channel filter:
- Website (online store and subscriptions)
- Point of Sale (in-person transactions)
- Third-party platforms
- All Channels combined
The analysis provides two main views:
- Bar chart (top 8 items)
- Detailed table (up to 100 items)
Key Performance Indicators (KPIs):
- Revenue
- Number of orders
- Product views (website only)
- Conversion rate (website only)
Important Features:
- Sort columns by any KPI
- Search for specific products
- View combined variant data
- Compare sales across different channels
- Track exact revenue figures in the table view
The data helps you:
- Evaluate product popularity
- Compare performance across sales channels
- Make informed inventory decisions
- Optimize merchandising strategies
- Guide marketing efforts
Tips for Analysis:
- Double-click column headers to view lowest-performing items
- Use the search function to find specific products
- Review data regularly to spot trends
- Consider all sales channels for complete analysis
This comprehensive view of product performance enables data-driven decisions to optimize your retail strategy and maximize sales potential.
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