Here's a concise guide on sending automated email campaigns:

Automated campaigns are triggered emails sent after visitors take specific actions on your site. They come in two main types:

Subscriber Activity Automations:

• Welcome new subscribers
• Offer discounts to new subscribers
• Engage subscribers after a set period

Customer Activity Automations:

• Thank first-time customers
• Reward repeat customers
• Re-engage past customers
• Recommend products
• Onboard members

Creating an Automation:

1. Open automations dashboard and click "Create Automation"
2. Select a pre-built automation type
3. Choose a template
4. Set your trigger conditions
5. Customize the time delay
6. Build your email content

Key Features:

• Set triggers based on subscriptions or purchases
• Customize send timing from immediate to 730 days
• Target specific mailing lists or products
• Create drip campaigns with multiple timed emails
• Track open rates and click-through performance

Important Considerations:

• Automations count toward monthly send limits
• Subscribers only receive one automation every 30 days
• Paused automations won't send to triggers during the pause
• Unsubscribes apply to all future automations
• Point of sale purchases don't trigger automations

Setting Conditions:

• Total Order Count: Trigger after specific number of purchases
• Total Amount Spent: Trigger after spending threshold
• Product-Specific: Trigger for particular items
• List-Specific: Target certain mailing lists

Remember to test your automation before activating it and monitor analytics to optimize performance.

Related Articles

Previous Articles