Title tags are essential elements that help search engines understand your website's content and structure. On Squarespace, these tags are automatically managed without requiring any HTML coding knowledge.

Squarespace automatically applies title tags in two ways:

• When formatting text as headings (H1, H2, H3, etc.)
• In main site content areas like blog posts and product pages

For optimal SEO performance, structure your headings in descending order (H1 to H3) to create a clear content hierarchy that helps both visitors and search engines navigate your content effectively.

Title Tag Implementation Across Different Page Types:

Blog Posts:

• Collection page titles receive automatic tags
• Individual post titles are formatted with appropriate heading tags
• Pagination sections use standard formatting

Store Pages:

• Product titles on collection pages: No specific tag
• Individual product pages: Structured heading tags
• Category pages: Automatic heading hierarchy

Portfolio Pages:

• Portfolio items use appropriate heading tags
• Gallery titles maintain consistent formatting
• Project descriptions follow standard paragraph formatting

Template-Specific Formatting: Different Squarespace templates handle title tags uniquely:

• Most templates apply H1 tags to site titles
• Blog post titles typically receive H2 tags
• Collection page titles use appropriate hierarchy

Styling and Customization:

• Modify title appearances through the "Site Styles" panel
• Font styles are independent of HTML tag structure
• Maintain consistent formatting across similar content types

Note: Title tag formatting is template-dependent, and specific implementations may vary based on your chosen Squarespace template and version.

Best Practices:

• Use clear, descriptive headings
• Maintain logical heading hierarchy
• Ensure consistency across similar page types
• Focus on readability and user experience

Remember that while you can customize the appearance of your titles, Squarespace handles the technical aspects of title tag implementation automatically, ensuring proper SEO structure across your site.

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