Growing your email list within Squarespace is straightforward and can be achieved through multiple methods. Here's how to effectively expand your subscriber base:

Key Methods to Collect Subscribers

• Newsletter Block: Add subscription forms anywhere on your site
• Promotional Pop-ups: Display signup forms when visitors arrive
• Checkout Area: Capture subscribers during purchase completion
• Acuity Scheduling: Combine appointment booking with list signup
• Point of Sale: Collect emails during in-person transactions
• Cover Pages: Create dedicated signup landing pages

Storage and Management

Connect your signup forms to Squarespace Email Marketing distribution lists for centralized storage. Each form can link to one distribution list, but multiple forms can feed into the same list.

Important: Subscribers must verify their email address before being added to your list.

Signup Notifications

To receive alerts for new subscribers:

1. Connect your newsletter forms to both Squarespace and Google Drive
2. Enable notifications in Google Sheets
3. Use Google Drive as a backup storage option

Tracking Performance

Monitor your email marketing success through:

• Delivery rates
• Open rates
• Click rates
• Unsubscribe rates
• Traffic from campaigns

Use these analytics to:

• Identify high-performing content
• Optimize future campaigns
• Improve subscriber engagement
• Refine acquisition strategies

Best Practices

1. Use multiple signup points across your site
2. Keep forms simple and clear
3. Offer value in exchange for email addresses
4. Regularly clean and maintain your list
5. Monitor analytics to improve performance

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