Automated campaigns are triggered emails sent to visitors after specific actions on your website. They help nurture leads and engage customers through personalized communication.

Types of Automated Campaigns:

1. Subscriber Activity Automations

• Triggered when someone joins your mailing list
• Include welcome emails, check-in emails, and new subscriber discounts
• Can be connected to specific mailing lists or all subscribers
• Sent immediately or after a set number of days

2. Customer Activity Automations

• Triggered by product purchases
• Include thank you emails, product recommendations, loyal customer rewards
• Can be based on specific products, total spent, or number of orders
• Point-of-sale purchases don't trigger these automations

Setting Up Automations:

1. Create a draft:

• Click Create in Email Marketing dashboard
• Choose automation type and template
• Design your campaign

2. Configure settings:

• Connect to mailing lists or products
• Set trigger conditions
• Schedule sending time (up to 730 days delay)

3. Activate the campaign:

• Add subject line and preview text
• Set sender information
• Include physical address
• Send test email (recommended)
• Click Activate Automation

Managing Automations:

• Pause/resume as needed
• Rename or delete through dashboard
• Track performance through analytics
• Monitor opens, clicks, and unsubscribes

Important Notes:

• Automations count toward monthly sending limits
• New timing changes only affect future triggers
• Drip campaigns require multiple automations scheduled at different intervals
• Automations won't send to:
  • Manually added/imported contacts
  • Unsubscribed users
  • Subscription renewals
  • Recipients within 30 days of last automation

Track performance through the dashboard analytics to measure recipient engagement, including open rates, click-through rates, and unsubscribes.

Remember: Automations are powerful tools for nurturing customer relationships, but use them strategically to avoid overwhelming subscribers.

Related Articles

Previous Articles