Product sales data provides critical insights into your business performance across different sales channels. Here's how to analyze and optimize your product sales effectively:

Accessing Product Sales Analytics

1. Open Analytics panel
2. Click Sales
3. Select Product Sales

Filtering Options

• Date Range: Filter data from January 2014 onwards
• Sales Channels:
  • Website (online store and subscription sales)
  • POS (in-person sales)
  • Third-party platforms (imported orders)
  • All channels combined

Viewing Sales Data

The interface provides two main views:

• Bar Chart: Displays top 8 items
• Detailed Table: Shows up to 100 items

Key Performance Indicators (KPIs):

• Revenue
• Order volume
• Product views (website only)
• Conversion rate (website only)

Analysis Features:

• Sort columns by any KPI
• Search specific products
• Compare total sales vs. channel-specific performance
• View combined data for all product variants
• Track exact revenue figures in the table view

Tips for Effective Analysis:

• Use double-click sorting for ascending/descending order
• Utilize the search function for specific products
• Monitor performance across all sales channels
• Review data regularly to inform inventory and marketing decisions

This data helps make informed decisions about:

• Inventory management
• Merchandising strategies
• Marketing initiatives
• Product performance optimization

Note: Product views and conversion rates are only available for website sales. Revenue figures in charts are rounded, while tables show exact amounts.

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