Meta Shop Integration for Facebook and Instagram

Sync your Squarespace products with Facebook and Instagram to sell and promote directly through posts, stories, and shops. Products automatically sync hourly, displaying images, details, and purchase links.

Important Update (April 24, 2024): U.S. merchants must now enable Checkout on Facebook and Instagram per Meta's new policies.

Current Integration Features:

• One-way sync from Squarespace to Meta Business Manager
• Product details sync to Meta catalog
• Separate inventory management required
• Orders process through Meta platforms
• Independent shipping and tax rules

Prerequisites:

• Physical products only (no digital/service items)
• Product images (minimum 500×500px)
• Complete product details (name, description)
• Site title
• Meta commerce policy compliance
• Site password disabled
• Business Instagram account (if selling on Instagram)

Required Accounts:

• Meta Business Manager
• Facebook business page
• Meta Pixel
• Ad account

Syncing Process:

1. Open Products panel
2. Click "Connect with Facebook"
3. Select features:
   • Facebook Ads
   • Facebook Shops
   • Instagram Shopping
4. Follow Meta's account connection prompts

What Syncs:

• Product ID
• Title
• Description
• Main image
• Lowest price
• Availability status

Managing Your Shop:

• Shops appear after Meta review (24-48 hours)
• Set payment method to "Pay on Facebook and Instagram"
• Monitor performance via Meta Business Manager

Facebook Advertising:

• Create dynamic ad campaigns
• Target interested customers
• Retarget previous visitors
• Track performance in Meta Ads Manager

Instagram Product Tagging:

• Available post-approval
• Applies to stories and posts
• Hourly product sync
• Manual setup option available without Meta pixel

Disconnecting:

1. Open Products and Services panel
2. Click Facebook and Instagram
3. Select Disconnect
4. Confirm disconnection

Note: Product links and catalog entries will be removed upon disconnection.

Support Channels:

• Squarespace: Product and sync issues
• Meta Help Center: Platform-specific problems
• Instagram Help Center: Account-related queries

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