Sell seamlessly across Facebook and Instagram by syncing your products from Squarespace. This integration allows direct selling through posts, stories, and shops while automatically updating product details hourly.

Note: As of April 24, 2024, Meta requires U.S. merchants to enable checkout on Facebook and Instagram platforms.

Integration Limitations:

• One-way sync from Squarespace to Meta Business Manager
• Sales on Meta platforms won't sync back to Squarespace
• Separate tax and shipping rules apply
• Orders won't affect Squarespace inventory or analytics
• Requires Meta's Commerce Manager for sales management

Requirements Before Syncing:

• Physical products only (no digital/service products)
• Complete product listings (image, name, description)
• Images minimum 500px × 500px
• Site title
• Compliance with Meta's commerce policies
• No site-wide password protection
• Business Instagram account (if selling on Instagram)

Required Accounts:

• Business manager account
• Facebook business page
• Meta Pixel
• Ad account

Syncing Process:

1. Open Products panel in Facebook and Instagram
2. Click Connect with Facebook
3. Login and select business page
4. Choose features:
   • Facebook Ads
   • Facebook Shops
   • Instagram Shopping
5. Follow Facebook's setup instructions

What Syncs:

• Product ID
• Title
• Description (main only)
• Main image
• Lowest price
• Availability status

Managing Your Store:

• Shops appear after Facebook/Instagram approval
• Must use Checkout on Facebook and Instagram
• Hourly automatic updates
• Access performance metrics via Meta Business Center

Creating Facebook Ads:

• Use Dynamic Ads for targeted promotion
• Retarget interested customers
• Track progress in Meta Ads Manager
• Monitor conversions in Traffic Sources

Instagram Product Tagging:

• Available after store approval
• New products available for tagging after hourly sync
• Can tag in stories, new posts, and previous posts

To Disconnect:

1. Delete products from Meta Business Manager catalog
2. Remove tagged products from posts/ads
3. Open Products panel
4. Click Disconnect twice

Support Channels:

• Squarespace: Product syncing issues
• Meta Business Help Center: Platform-specific problems
• Instagram Help Center: Account-related support

Meta ensures all product information stays current through hourly synchronization, enabling effective multi-platform selling while maintaining accurate inventory and product details.

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