Squarespace Email Campaigns helps you create, send, and track professional email marketing campaigns that match your website's branding. Here's everything you need to know to get started.

Key Benefits:

• Efficient content management from a single interface
• Seamless brand integration between website and emails
• Comprehensive analytics for subscriber insights
• Direct content import from your website

Prerequisites:

• Active Squarespace site subscription or Acuity Scheduling subscription
• Custom domain email recommended ([email protected])
• Not available on Mobile Start plan (trial version only)

Getting Started:

1. Access the dashboard via desktop or iOS app
2. Start with a free trial (includes 3 bulk campaigns)
3. Set up sender information (name and email address)
4. Create at least one mailing list

Campaign Types:

• Bulk Campaigns: One-time emails to multiple recipients
• Automated Campaigns: Trigger-based emails (signup confirmations, purchase notifications)

Tracking and Sharing:

• Built-in analytics for campaign performance
• Browser-based campaign viewing
• Unique permalink for each campaign
• Optional in-browser display link in email headers

Best Practices:

• Add newsletter signup blocks to your website
• Monitor analytics to improve future campaigns
• Use custom domain email to avoid spam filters
• Regular list maintenance and updating
• Follow email marketing best practices

Consider upgrading to a paid Email Campaign plan for expanded features and sending capabilities after your trial period ends.

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