Email Campaign Setup Guide

Create professional email campaigns that match your brand using Squarespace's Email Campaigns feature. This comprehensive guide covers everything you need to know to launch successful email marketing campaigns.

Getting Started with Email Campaigns

Access the Email Campaigns panel from your Squarespace site to begin your free trial. The panel provides all the tools needed to manage your email marketing efforts.

Building Your Email List

There are several ways to grow your subscriber base:

• Manual address entry
• CSV file import
• Website signup blocks
• Promotional pop-ups
• Checkout newsletter subscription
• Multiple list creation for different audiences
• Segment creation for targeted messaging

Creating Professional Emails

Design impactful campaigns using:

• Mobile-responsive templates
• Customizable layouts
• Text and image integration
• Call-to-action buttons
• Direct site content embedding
• Brand-aligned styling options

Configuring Sender Details

Before launching your first campaign:

• Set up your sender name
• Configure sender email address
• Consider using a custom domain email
• Ensure proper authentication

Setting Up Automations

Create automated campaigns that:

• Welcome new subscribers
• Follow up on purchases
• Nurture customer relationships
• Deliver personalized content
• Maintain consistent engagement

Best Practices for Success

To maximize campaign effectiveness:

• Follow email marketing best practices
• Implement spam filter avoidance techniques
• Monitor campaign analytics
• Adjust strategies based on performance
• Maintain consistent communication

Pricing and Billing

Review pricing options and billing details to:

• Choose the right plan
• Understand payment structure
• Track campaign costs
• Manage invoicing
• Monitor usage limits

This comprehensive approach ensures your campaigns effectively reach and engage your target audience while maintaining professional standards and brand consistency.

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