Squarespace Email Campaigns is a built-in marketing tool that enables you to send professional, branded emails directly from your website interface. This integrated solution streamlines your marketing efforts by keeping everything in one place.

Key Features:

• Seamless content transfer from your website
• Consistent brand messaging
• Detailed subscriber analytics
• Mass and automated campaign options
• Built-in spam protection

Getting Started:

1. Have an active Squarespace website subscription or Acuity Scheduling subscription
2. Use a custom domain email address (example: [email protected])
3. Access the dashboard via computer or iOS app (More > Marketing > Email Campaigns)

Essential Setup Steps:

1. Configure sender details (From: line and reply-to address)
2. Create at least one mailing list
3. Add subscription forms to your website
4. Choose between mass or automated campaigns

Campaign Types:

• Mass Campaigns: One-time sends to specific mailing lists
• Automated Campaigns: Trigger-based emails responding to user actions

Analytics and Sharing:

• Track campaign performance with built-in analytics
• Access browser-based versions via view-in-browser links
• Share campaigns using permanent URLs

Free Trial Information:

• Includes up to three mass campaigns
• Available with all Squarespace sites
• Upgrade required for additional campaigns
• Mobile Start plans limited to trial version only

Best Practices:

• Place newsletter signup blocks in your site footer
• Monitor campaign analytics regularly
• Maintain consistent branding across emails
• Use custom domain email to avoid spam filters

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