Mailchimp seamlessly integrates with Squarespace to help you collect email addresses, send newsletters, and synchronize your online store information. Here's everything you need to know about using these platforms together effectively.

Core Integration Features:

• Email list building through forms and pop-ups
• Newsletter distribution
• E-commerce data synchronization
• Checkout newsletter subscriptions
• Blog-to-email automation

Domain Authentication Setup

1. Create two CNAME records in Squarespace DNS settings:
   • First Record: Host: k2._domainkey, Data: dkim2.mcsv.net
   • Second Record: Host: k3._domainkey, Data: dkim3.mcsv.net
2. Complete authentication in Mailchimp (allow time for CNAME propagation)

Form and Newsletter Integration

• Connect forms to Mailchimp audiences
• Ensure only Email is marked as required in Mailchimp
• Limit form fields to 30 (Mailchimp maximum)
• Keep field values under 255 characters
• Use separate audiences for different forms

Double Opt-in Settings

• Enabled by default for spam prevention
• Recommended for EU compliance
• Can be disabled through form editor settings

E-commerce Integration

• Sync products, orders, and customer data
• Use Mailchimp extension for enhanced functionality
• Track campaign performance through traffic metrics

Best Practices

• Use new, empty audiences for form connections
• Maintain identical fields across linked forms
• Create separate audiences for different forms
• Connect multiple Mailchimp accounts as needed

Traffic Tracking

• Monitor visitor sources through Mailchimp campaigns
• Track campaign effectiveness
• Analyze visitor engagement metrics

Remember to regularly check form submissions and maintain consistent field structures across your integrations for optimal performance.

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