Mailchimp's email marketing service integrates seamlessly with Squarespace to help grow your email list and manage customer communications effectively. Here's how to set it up and use it:

Domain Authentication (Custom Domains Only)

Create two CNAME records in Squarespace DNS Settings:

1. First Record:

• Type: CNAME
• Host: k2._domainkey
• Data: dkim2.mcsv.net

2. Second Record:

• Type: CNAME
• Host: k3._domainkey
• Data: dkim3.mcsv.net

Connect Form or Newsletter Blocks

1. Click Storage in block editor
2. Select Connect next to Mailchimp
3. Log in to Mailchimp
4. Choose a subscriber list

Important Notes:

• Use new, empty subscriber lists
• Keep form fields consistent across blocks
• Limit fields to 30 maximum
• Field values cannot exceed 255 characters

Additional Integration Options

1. Newsletter Popup:

• Create promotional popups for visitor engagement
• Customize timing and appearance

2. Checkout Integration:

• Add newsletter signup option during checkout
• Automatically collect customer emails

3. Blog to Email:

• Use RSS to Email campaigns
• Automatically send new blog posts to subscribers

4. Commerce Integration:

• Sync products, orders, and customer data
• Track sales and engagement

Managing Subscriptions

Double Opt-in:

• Enabled by default
• Recommended for EU compliance
• Can be disabled in Form Editor settings

Multiple Account Management:

• Connect different Mailchimp accounts to separate forms
• Use unique subscriber lists for each form block
• Ensure identical fields when sharing lists

Traffic Analysis:

• Track visitors from Mailchimp campaigns
• Compare traffic sources
• Monitor campaign effectiveness

Best Practices:

• Regularly authenticate your domain
• Keep form fields consistent
• Monitor subscriber list growth
• Test forms before launching

Remember to check Mailchimp's documentation for detailed support and troubleshooting guidance.

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