How to Connect Mailchimp with Squarespace: Integration Guide
Mailchimp is a powerful email marketing tool that integrates seamlessly with Squarespace to help grow your subscriber list and manage email campaigns. Here's how to make the most of this integration.
Core Features and Benefits
- Collect email addresses through forms and pop-ups
- Send automated newsletters from blog posts
- Synchronize online store data
- Track subscriber engagement
- Manage customer information
Domain Authentication Setup (Custom Domains)
Create these CNAME records in your DNS settings:
First Record:
- Type: CNAME
- Host: k2._domainkey
- Data: dkim2.mcsv.net
Second Record:
- Type: CNAME
- Host: k3._domainkey
- Data: dkim3.mcsv.net
Complete authentication in Mailchimp after records propagate.
Connecting Forms and Newsletters
- Open block editor
- Click Storage
- Connect to Mailchimp
- Select target audience
- Configure settings
Important Considerations:
- Use empty Mailchimp audiences for new forms
- Maintain identical fields across connected forms
- Limit form fields to 30 per audience
- Field values cannot exceed 255 characters
E-commerce Integration
- Add newsletter signup to checkout
- Sync products and orders
- Track customer information
- Manage promotional campaigns
Double Opt-in Management
Enable double opt-in to:
- Reduce spam
- Ensure engaged subscribers
- Comply with EU regulations
To disable:
- Open form editor
- Access Storage tab
- Click Mailchimp
- Toggle off "Request Double Opt-in"
Multiple Account Management
You can:
- Connect different Mailchimp accounts to separate forms
- Use unique audiences for each form block
- Track analytics independently
- Maintain separate subscriber lists
Traffic Analytics
Monitor:
- Campaign performance
- Visitor sources
- Conversion rates
- Engagement metrics
Best Practices
- Keep form fields consistent
- Regularly sync store data
- Monitor submission success
- Maintain separate audiences for different purposes
- Regular authentication checks