How to Connect Mailchimp with Squarespace: Integration Guide

How to Connect Mailchimp with Squarespace: Integration Guide

By Michael Thompson

December 31, 2024 at 04:29 AM

Mailchimp is a powerful email marketing tool that integrates seamlessly with Squarespace to help grow your subscriber list and manage email campaigns. Here's how to make the most of this integration.

Core Features and Benefits

  • Collect email addresses through forms and pop-ups
  • Send automated newsletters from blog posts
  • Synchronize online store data
  • Track subscriber engagement
  • Manage customer information

Domain Authentication Setup (Custom Domains)

Create these CNAME records in your DNS settings:

First Record:

  • Type: CNAME
  • Host: k2._domainkey
  • Data: dkim2.mcsv.net

Second Record:

  • Type: CNAME
  • Host: k3._domainkey
  • Data: dkim3.mcsv.net

Complete authentication in Mailchimp after records propagate.

Connecting Forms and Newsletters

  1. Open block editor
  2. Click Storage
  3. Connect to Mailchimp
  4. Select target audience
  5. Configure settings

Important Considerations:

  • Use empty Mailchimp audiences for new forms
  • Maintain identical fields across connected forms
  • Limit form fields to 30 per audience
  • Field values cannot exceed 255 characters

E-commerce Integration

  • Add newsletter signup to checkout
  • Sync products and orders
  • Track customer information
  • Manage promotional campaigns

Double Opt-in Management

Enable double opt-in to:

  • Reduce spam
  • Ensure engaged subscribers
  • Comply with EU regulations

To disable:

  1. Open form editor
  2. Access Storage tab
  3. Click Mailchimp
  4. Toggle off "Request Double Opt-in"

Multiple Account Management

You can:

  • Connect different Mailchimp accounts to separate forms
  • Use unique audiences for each form block
  • Track analytics independently
  • Maintain separate subscriber lists

Traffic Analytics

Monitor:

  • Campaign performance
  • Visitor sources
  • Conversion rates
  • Engagement metrics

Best Practices

  1. Keep form fields consistent
  2. Regularly sync store data
  3. Monitor submission success
  4. Maintain separate audiences for different purposes
  5. Regular authentication checks

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