How to Set Up and Verify Sender Details for Email Campaigns

How to Set Up and Verify Sender Details for Email Campaigns

By Michael Thompson

January 2, 2025 at 09:34 AM

Here's the concise, rewritten article focused on setting up sender details for email campaigns:

Setting up sender details is crucial before launching your first email campaign. This process involves verifying your email address and domain to ensure successful delivery of your campaigns.

Key Requirements:

  • Use a custom domain email (like Google Workspace) instead of free email services
  • Provide accurate information to comply with CAN-SPAM regulations
  • You can create up to 10 sender details but use only one at a time

Step 1: Create Sender Details

  1. Navigate to Email Campaign settings
  2. Click "Sender Details"
  3. Click "Add Sender"
  4. Enter your sender name (visible to recipients)
  5. Add your sending email address
  6. Click "Next"

Screenshot of the Squarespace homepage

Screenshot of the Squarespace homepage

Step 2: Verify Email Address

  1. Check your inbox for verification email
  2. Copy the verification code
  3. Enter code in sender details setup window
  4. Click "Next"

Squarespace verification email

Squarespace verification email

Step 3: Domain Verification

  • Squarespace domains: Automatically verified
  • External domains: Require manual validation
  • DMARC policy note: Domains with p=reject policy need verification first

Managing Sender Details:

  • Edit: You can modify the sender name but not the email address
  • Delete: Access sender details settings, click "..." and select "Delete"

Important Notes:

  1. Free Email Services:

    • Not recommended due to delivery issues
    • Some providers (like AOL, iCloud, Yahoo) are automatically rejected
    • Gmail addresses will use a generated sqspmail.com address
  2. Best Practices:

    • Register domain through Squarespace for automatic verification
    • Set up custom email with Google Workspace
    • Create sender details after domain setup
    • Include postal address when sending campaigns (required)
  3. Domain Transfer:

    • Can transfer external domains to Squarespace
    • Transfer process takes up to 15 days
    • Enables automatic verification

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