A complete analysis of your sales data provides key insights into revenue, order volume, and conversion rates. This panel shows essential metrics to help you understand and grow your business.

Availability & Limitations

• Available on all Squarespace plans with connected payment processors
• Sales data from January 2014
• Donation data from June 2024
• Gift card sales appear after order placement

Accessing Sales Analytics

1. Open Analytics panel
2. Click Sales
3. Filter by date range
4. Select sales channel:
   • Website
   • POS (desktop only)
   • Third-party platforms
   • All channels

Key Performance Indicators (KPIs)

Revenue

• Total amount from orders and donations
• Excludes shipping and taxes
• Subtracts discounts
• Does not factor in refunds

Checkouts Counts all transactions for:

• Physical products
• Services
• Downloads
• Pricing plans
• Donations
• Gift card redemptions

Orders

• Total completed orders
• Includes subscription renewals
• Includes recurring donations

Conversion Rate

• Percentage of visits resulting in purchase
• Formula: (Purchases ÷ Total visits) × 100

Revenue per Order (RMP)

• Average revenue per transaction
• Formula: Revenue ÷ Orders

Revenue per Visitor (RPV)

• Average revenue per visit
• Formula: Revenue ÷ Visits
• Useful for marketing ROI calculations

Visualization Tools

Line Chart

• Shows trends over time
• Adjustable time scale
• Hover for specific date data

Bar Charts By Source:

• Shows top referral sources
• Reveals highest-converting traffic

By Product:

• Displays top-selling items
• Shows product-specific conversion rates
• Includes donation block performance

Donation Tracking

• New blocks: Listed under fund names
• Original blocks: Listed under block titles
• Untitled blocks: Appear without labels

Remember to regularly analyze these metrics to identify trends, optimize marketing efforts, and improve sales performance.

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