Comprehensive Sales Analytics & Reporting Guide: Track Key Metrics for Your Business
Sales Analysis represents key statistics on overall sales data within Squarespace Analytics, helping businesses track and analyze their sales performance effectively.
The Sales panel provides comprehensive insights into:
- Total revenue from sales and donations
- Order volume and conversion rates
- Average order values
- Sales trends over time
- Revenue per unique visit
Availability and Data Coverage:
- Available on all Squarespace plans
- Sales data available from January 2014
- Donation data available from June 2024
- Gift card sales shown after order submission
Key Performance Indicators (KPIs):
- Revenue
- Shows total revenue from all orders and donations
- Excludes shipping fees and taxes
- Subtracts discounts from total
- Does not account for refunds
- Checkout
- Tracks completed purchases including:
- Physical products
- Services
- Downloads
- Pricing plans
- Donations
- Gift card redemptions
- Orders
- Represents total completed orders
- Includes subscription products
- Includes recurring donations
- Conversion Rate
- Percentage of visits resulting in purchases
- Formula: (Purchases ÷ Total Visits) x 100
- Average Order Value (AOV)
- Revenue earned per single order/donation
- Formula: Total Revenue ÷ Number of Orders
- Revenue Per Visit (RPV)
- Average revenue generated per visit
- Formula: Revenue ÷ Visits
- Useful for marketing ROI calculations
Sales Channel Filtering Options:
- Website sales
- Point of Sale (POS)
- Third-party platforms
- All channels combined
Visualization Tools:
- Line charts showing trends over time
- Bar charts displaying data by source or product
- Customizable time scales
- Hover functionality for specific date information
Donation Tracking:
- Shows contributions by fund name
- Displays original donation block titles
- Provides metrics through donations dashboard
This comprehensive tracking system enables businesses to make data-driven decisions, monitor performance, and optimize their sales strategies effectively.
Related Articles
Create Trackable URLs: Your Guide to Campaign Link Monitoring
