Use various built-in form features to grow your email subscriber list effectively on Squarespace. Here's how to collect and manage subscribers efficiently:

Collection Methods

• Newsletter Block: Add signup forms anywhere blocks are allowed (pages, footer, blog posts, member areas)
• Promotional Pop-ups: Create targeted subscription forms that appear on specific pages
• Checkout Integration: Allow customers to subscribe during purchase
• Acuity Scheduling: Enable subscriptions during appointment booking
• Point of Sale: Collect subscribers through the Squarespace iOS app
• Cover Pages: Create dedicated signup pages with unique styling

Managing Subscribers

Connect each form to an email campaign mailing list through the Lists and Segments panel. Important notes:

• One storage area links to one mailing list
• Multiple forms can connect to the same list
• Subscribers must verify their email before being added

Tracking Subscriptions

To get notifications for new subscribers:

1. Connect newsletter forms to both Squarespace and Google Drive
2. Enable notifications in your Google Sheet
3. Use the Google Sheet as a backup database

Monitoring Performance

Track campaign success through:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic from email campaigns

Use these analytics to:

• Identify high-performing content
• Personalize future campaigns
• Optimize subscriber engagement
• Attract new subscribers effectively

Remember to regularly review your metrics and adjust your strategy based on audience engagement patterns.

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