
How to Grow Your Mailing List with Squarespace: Complete Guide
Use various built-in form features to grow your email subscriber list effectively on Squarespace. Here's how to collect and manage subscribers efficiently:
Collection Methods
- Newsletter Block: Add signup forms anywhere blocks are allowed (pages, footer, blog posts, member areas)
- Promotional Pop-ups: Create targeted subscription forms that appear on specific pages
- Checkout Integration: Allow customers to subscribe during purchase
- Acuity Scheduling: Enable subscriptions during appointment booking
- Point of Sale: Collect subscribers through the Squarespace iOS app
- Cover Pages: Create dedicated signup pages with unique styling
Managing Subscribers
Connect each form to an email campaign mailing list through the Lists and Segments panel. Important notes:
- One storage area links to one mailing list
- Multiple forms can connect to the same list
- Subscribers must verify their email before being added
Tracking Subscriptions
To get notifications for new subscribers:
- Connect newsletter forms to both Squarespace and Google Drive
- Enable notifications in your Google Sheet
- Use the Google Sheet as a backup database
Monitoring Performance
Track campaign success through:
- Delivery rates
- Open rates
- Click-through rates
- Unsubscribe rates
- Traffic from email campaigns
Use these analytics to:
- Identify high-performing content
- Personalize future campaigns
- Optimize subscriber engagement
- Attract new subscribers effectively
Remember to regularly review your metrics and adjust your strategy based on audience engagement patterns.
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