How to Grow Your Mailing List with Squarespace: Complete Guide

How to Grow Your Mailing List with Squarespace: Complete Guide

By Michael Thompson

March 16, 2025 at 05:22 PM

Use various built-in form features to grow your email subscriber list effectively on Squarespace. Here's how to collect and manage subscribers efficiently:

Collection Methods

  • Newsletter Block: Add signup forms anywhere blocks are allowed (pages, footer, blog posts, member areas)
  • Promotional Pop-ups: Create targeted subscription forms that appear on specific pages
  • Checkout Integration: Allow customers to subscribe during purchase
  • Acuity Scheduling: Enable subscriptions during appointment booking
  • Point of Sale: Collect subscribers through the Squarespace iOS app
  • Cover Pages: Create dedicated signup pages with unique styling

Managing Subscribers

Connect each form to an email campaign mailing list through the Lists and Segments panel. Important notes:

  • One storage area links to one mailing list
  • Multiple forms can connect to the same list
  • Subscribers must verify their email before being added

Tracking Subscriptions

To get notifications for new subscribers:

  1. Connect newsletter forms to both Squarespace and Google Drive
  2. Enable notifications in your Google Sheet
  3. Use the Google Sheet as a backup database

Monitoring Performance

Track campaign success through:

  • Delivery rates
  • Open rates
  • Click-through rates
  • Unsubscribe rates
  • Traffic from email campaigns

Use these analytics to:

  • Identify high-performing content
  • Personalize future campaigns
  • Optimize subscriber engagement
  • Attract new subscribers effectively

Remember to regularly review your metrics and adjust your strategy based on audience engagement patterns.

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