A complete guide to growing your mailing lists effectively using Squarespace's built-in features and tools to attract new subscribers and expand your customer base.

Subscriber Collection Methods:

• Newsletter Block: Add subscription forms anywhere blocks are allowed (pages, footer, blog posts, member-only pages)
• Promotional Pop-ups: Create targeted signup forms that appear on specific pages
• Checkout Integration: Enable mailing list signup during purchase completion
• Acuity Scheduling Forms: Allow appointment bookings with mailing list opt-in
• Point of Sale: Collect subscribers through the Squarespace iOS app
• Cover Pages: Design custom landing pages with newsletter signup forms

Managing Your Lists

Connect each subscriber collection point to a specific email campaign mailing list. View your lists through the Lists and Segments panel. Important: Subscribers must verify their subscription before being added to your list.

Signup Notifications

Get notified of new subscribers by:

1. Connecting Newsletter blocks to both Squarespace and Google Drive
2. Enabling notifications on the connected Google Sheet
3. Using Google Drive as a backup storage solution

Performance Tracking

Monitor your email campaign success through:

• Delivery rates
• Open rates
• Click-through rates
• Unsubscribe rates
• Traffic from campaigns to your website

Use these metrics to:

• Evaluate content effectiveness
• Optimize future campaigns
• Maintain subscriber engagement
• Attract new subscribers

Best Practices

1. Each form can only connect to one mailing list at a time
2. Multiple forms can feed into the same mailing list
3. Regular monitoring of analytics helps improve campaign performance
4. Use data insights to refine your content strategy
5. Maintain consistent communication with subscribers

This system allows you to efficiently grow and manage your email subscriber base while tracking engagement and optimizing your marketing efforts.

Related Articles

Previous Articles