Email List Growth with Squarespace: Essential Methods

Squarespace offers multiple built-in features to collect and manage email subscribers effectively. Here are the key methods to grow your mailing list:

Core Collection Methods:

• Newsletter Block: Add subscription forms to pages, footers, or blog posts
• Promotion Popup: Display signup forms when visitors access your site
• Checkout Integration: Collect subscribers during purchase completion
• Acuity Scheduling: Enable signups during appointment booking
• Point of Sale: Gather subscribers through iOS POS system
• Cover Page: Create dedicated signup splash pages

Managing Your Subscriber List

Connect each signup form to your email campaign's mailing list through the form's storage settings. Subscribers must confirm their subscription before being added to your list.

Subscriber Notifications

To receive alerts for new signups:

1. Connect forms to both Squarespace and Google Drive
2. Enable notifications in your Google spreadsheet
3. Use Google Sheets as a backup storage solution

Tracking Performance

Monitor your email campaign success through:

• Delivery rates
• Open rates
• Click rates
• Unsubscribe rates
• Traffic from campaigns

Use these analytics to optimize your content and increase subscriber engagement. Track visitors from campaigns using the Traffic Sources panel in site analytics.

Pro Tip: Multiple forms can connect to a single mailing list, but each storage area can only link to one list at a time. Regular analysis of performance metrics helps refine your email marketing strategy and grow your subscriber base effectively.

Remember to follow email marketing best practices and maintain consistent communication with your subscribers to ensure long-term list growth and engagement.

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