How to Create and Manage Mailing Lists in Squarespace

How to Create and Manage Mailing Lists in Squarespace

By Michael Thompson

December 27, 2024 at 06:12 PM

Email address collection is essential for successful email marketing campaigns. Here's an organized guide for managing mailing lists effectively:

Creating a Mailing List

  1. Navigate to the Lists and segments panel
  2. Click "Create mailing list"
  3. Name your list
  4. Add subscribers through individual entries or CSV file upload
  5. Connect newsletter blocks and forms to collect new subscribers

Key Points:

  • Maximum 20 mailing lists allowed
  • No subscriber limit per list
  • Lists display contacts alphabetically by email
  • Paste email addresses as plain text to avoid formatting errors

Adding Individual Subscribers

  1. Open desired mailing list
  2. Click "Add subscribers"
  3. Select "Add an individual subscriber"
  4. Enter email address and name (optional)
  5. Confirm marketing acceptance
  6. Click "Done"

Spreadsheet with grid

Spreadsheet with grid

Importing Contacts via CSV

File Requirements:

  • Maximum 250,000 contacts
  • Three columns in order: Email, First Name (optional), Last Name (optional)
  • Basic alphanumeric characters in filename
  • Comma-separated values

Managing Your Lists

List Maintenance:

  • Delete lists through the Lists panel
  • Rename lists using the "..." menu
  • Search subscribers by name or email
  • Edit subscriber information
  • Export lists as CSV files
  • Move subscribers between lists

Troubleshooting

Common Issues:

  1. Invalid email addresses
  2. CSV format errors
  3. Missing subscriber entries
  4. Bounced emails
  5. Unsubscribe removals

Best Practices:

  • Regularly clean your lists
  • Verify subscriber permissions
  • Monitor bounce rates
  • Enable subscriber verification
  • Maintain list organization

Forms and Integration:

  • Connect newsletter blocks
  • Use promotional pop-ups
  • Configure storage settings
  • Enable subscription confirmation
  • Monitor subscriber analytics

Export/Import Compatibility:

  • Supports major email providers
  • Compatible with standard CSV formats
  • Allows seamless transfer between platforms
  • Maintains subscriber data integrity
  • Preserves subscription status

Related Articles

Previous Articles