Email marketing involves building and managing mailing lists to effectively communicate with subscribers. Here's a comprehensive guide to creating and managing your mailing lists.

Creating a Mailing List

To create a mailing list:

1. Navigate to Lists & Segments menu
2. Click "Create Mailing List"
3. Name your list
4. Add subscribers individually or via CSV file
5. Connect newsletter forms to collect new subscribers

Key Points:

• Maximum of 20 mailing lists allowed
• No subscriber limit per list
• Lists display contacts alphabetically by email
• Always paste email addresses as plain text

Adding Individual Subscribers

To add a single subscriber:

1. Open desired mailing list
2. Click "Add Subscribers"
3. Select "Add a Single Subscriber"
4. Enter email address and name (optional)
5. Confirm marketing permission
6. Click Done

Importing Contacts via CSV

CSV file requirements:

• Maximum 50,000 contacts
• Three columns in order: Email, First Name (optional), Last Name (optional)
• Use simple alphanumeric characters in file name

Managing Your Lists

List Management Options:

• Delete lists or individual contacts
• Rename lists
• Search for subscribers
• Edit subscriber information
• Export lists as CSV
• Move subscribers between lists

Troubleshooting Common Issues

Common problems and solutions:

1. Invalid email address: Check for extra spaces
2. CSV formatting errors: Ensure correct column order
3. Missing subscribers: Verify confirmation emails
4. Unsubscribed contacts: Check unsubscribe history
5. Cleaned addresses: System removes invalid emails

Best Practices

• Regularly clean your lists
• Maintain proper formatting
• Verify subscriber permissions
• Monitor bounce rates
• Keep lists organized and updated

Remember to follow email marketing regulations and always get permission before adding subscribers to your lists.

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