Automatic campaigns are targeted emails sent to users based on specific actions they take on your site. These can be triggered by subscriber activity (like joining a mailing list) or customer activity (like making a purchase).

Types of Automations:

Subscriber Activity Automations:

• Welcome emails
• Reminder emails
• New subscriber discounts
• Triggers: When someone joins your mailing list
• Can connect to multiple lists or all subscribers

Customer Activity Automations:

• Thank you emails
• Product recommendations
• Regular customer rewards
• Follow-up messages
• VIP customer communications
• Triggers: Product purchases, spending thresholds, or order frequency

Creating an Automation:

1. Go to Email Campaigns dashboard and click Create
2. Select automation type and template
3. Design your campaign
4. Connect to product/mailing list
5. Set timing
6. Activate automation

Important Settings:

• Schedule delays up to 730 days
• Connect to specific products or all products
• Set conditions based on order numbers or spending amounts
• Add subject line and preview text
• Configure sender profile and legal address
• Test before activation

Progressive Campaigns:

Create a series of automated emails by:

• Making multiple automations
• Connecting them to the same trigger
• Setting different sending times
• Note: Only new subscribers/customers receive progressive campaigns

Management Features:

• Pause/unpause automations
• Rename campaigns
• Delete automations
• Track performance metrics
• Monitor opens, clicks, and unsubscribes

Limitations:

• Counts toward monthly sending limit
• One automation per subscriber per 30 days
• Won't send to manually added contacts
• Doesn't trigger for subscription renewals
• Requires subscription confirmation in some cases

Note: Unsubscribing from one automation in a progressive series stops all future automated emails in that series.

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