How to Create and Manage Email Lists in Squarespace

How to Create and Manage Email Lists in Squarespace

By Michael Thompson

December 27, 2024 at 08:35 PM

Email lists allow you to collect and manage subscriber email addresses for sending campaigns. Here's how to effectively create and manage them:

Create an Email List:

  1. Navigate to "Lists and segments" panel
  2. Click "Create email list"
  3. Name your list
  4. Add subscribers manually or upload a .csv file

Add Individual Subscribers:

  1. Open your email list
  2. Click "Add subscribers" then "Add a subscriber"
  3. Enter email address and name (optional)
  4. Enable "These subscribers accept marketing"
  5. Click "Done"

Import Contacts via CSV:

  1. Prepare .csv file with these columns:
    • Email address (required)
    • First name (optional)
    • Last name (optional)
  2. Click "Add subscribers" then "Upload a list"
  3. Select your .csv file
  4. Enable marketing permission
  5. Review and import

Contact Information Table

Contact Information Table

Important List Management Tips:

  • You can create up to 20 email lists
  • No subscriber limit per list
  • Always paste email addresses as plain text
  • Lists display contacts alphabetically
  • Regularly clean your lists for better deliverability

Modify Your Lists:

  • Search: Use the search field to find specific subscribers
  • Edit: Update subscriber information via their profile
  • Delete: Remove subscribers using the trash can icon
  • Export: Download list as .csv file
  • Transfer: Export then import to move subscribers between lists

Link to Forms:

  • Connect newsletter blocks and pop-ups to your lists
  • Configure through each feature's storage settings
  • Forms help automate subscriber collection

Troubleshooting:

  • Verify email addresses are correctly formatted
  • Check spam folders for confirmation emails
  • Monitor bounce rates for list health
  • Ensure marketing permissions are properly obtained

Best Practices:

  • Regular list maintenance
  • Validate subscriber permissions
  • Remove inactive or bounced addresses
  • Keep subscriber information current
  • Monitor engagement metrics

Remember to comply with email marketing regulations and maintain proper subscriber consent documentation.

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