How to Create and Customize Email Marketing Campaigns in Squarespace

How to Create and Customize Email Marketing Campaigns in Squarespace

By Michael Thompson

January 12, 2025 at 12:45 PM

Email campaigns consist of vertically stacked sections containing text, images, and buttons. Each section spans the full email width and can be easily edited.

To Create a Draft:

  1. Open Email Campaign dashboard
  2. Click [Create]
  3. Browse and select a template
  4. Click [Use this template]

Adding and Editing Sections:

  • Click [+] to add new content sections
  • Click any section to edit in the right panel
  • Use copy icon to duplicate sections
  • Use arrows to reorder sections
  • Use trash icon to delete sections

Chocolate wrapping design

Chocolate wrapping design

Header Options:

  • Add image, logo, or text
  • Upload custom images
  • Insert your site's logo
  • Add personalization tags
  • Customize layout and styling

Completed task with checkmark

Completed task with checkmark

Footer Elements (Required):

  • Unsubscribe link
  • Email address
  • Optional: branding and social icons
  • Legal address
  • Up to 5 social accounts

Available Content Sections:

  • Text
  • Image
  • Button
  • Spacer
  • Divider
  • Blog
  • Product
  • Discount

Device Preview and Template Reuse:

  • Toggle device-specific preview
  • Reuse templates from previous campaigns
  • Convert between mass and automated campaigns

Managing Drafts:

  • Drafts save automatically
  • Access from dashboard
  • Edit existing drafts via pencil icon
  • Delete unwanted drafts permanently

Best Practices:

  • Review content before sending
  • Use mail merge for personalization
  • Follow accessibility guidelines
  • Maintain consistent styling
  • Test on multiple devices

Related Articles

Previous Articles