How to Create and Edit Email Marketing Campaigns in Squarespace

How to Create and Edit Email Marketing Campaigns in Squarespace

By Michael Thompson

January 12, 2025 at 11:31 AM

Here's your concise, optimized article focused on email campaign creation:

Start a new email campaign by opening the Email Marketing panel and clicking Create. Choose between Mass Emails (one-time campaigns) or Automations (triggered messages).

Select a template from pre-designed options or start from blank. Templates include general, holiday, and seasonal designs.

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Key Components:

  • Header Section: Customize with logo, image, or text
  • Content Sections: Add text, images, buttons, spacers, lines, blog posts, products, or discounts
  • Footer Section: Includes required unsubscribe link and mailing address

Editing Tools:

  1. Add sections: Click + between existing sections
  2. Edit sections: Click section and use right panel options
  3. Move sections: Use ↑↓ arrows
  4. Copy/Delete: Use icons next to each section
  5. Undo/Redo: Use icons at top of preview

Custom Features:

  • Device Preview: Toggle mobile/desktop views
  • Social Media Links: Add up to 5 social icons in footer
  • Brand Management: Include logo and personalization
  • Business Address: Auto-pulls from settings or add manually

Template Management:

To reuse templates:

  1. Open Email Marketing panel
  2. Navigate to Drafts, Scheduled, Sent, or Automations
  3. Click Reuse template icon
  4. Select campaign type

Drafts automatically save as you work. Access saved drafts through the Email Marketing panel by clicking the pencil icon or selecting Edit template.

Converting Campaigns:

  • Mass Email to Automation: Use Reuse template > Subscriber/Customer Activity
  • Automation to Mass Email: Use Reuse template > Blast

Remember:

  • Footer elements (unsubscribe link, address) cannot be removed
  • Review content thoroughly when reusing templates
  • Deleted drafts cannot be recovered

Before sending, incorporate personalization with merge tags and follow email marketing best practices for optimal results.

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