Email Campaign Creation Guide

Create a new campaign by selecting 'Create' in the Email Campaigns dashboard, then choose between Mass (one-time send) or Automated (trigger-based) campaigns.

Campaign Structure

• Headers and footers are built-in
• Add content sections using the + button
• Sections can contain text, images, buttons, products, or blog content
• Each section is fully customizable

Editing Tools

• Click any section to access editing options
• Copy sections using the Copy icon
• Rearrange using ↑↓ arrows
• Use Undo/Redo for quick corrections

Header Customization

• Choose between Image, Logo, or Text
• Add title and tagline
• Customize layout and background
• Include "View in browser" link

Footer Requirements

• Must include unsubscribe link and physical address
• Optional: branding and social icons
• Customize colors and layout
• "Powered by Squarespace" removable on higher-tier plans

Content Sections Options

• Text
• Images
• Buttons
• Space
• Dividers
• Blog posts
• Products
• Discount codes

Template Management

• Save drafts automatically
• Reuse existing templates
• Convert between mass and automated campaigns
• Preview on mobile devices

Best Practices

• Review content before sending
• Keep unsubscribe link visible
• Include valid physical address
• Test on multiple devices
• Follow accessibility guidelines

To send your campaign, ensure all content is finalized, select your mailing list, and schedule or send immediately through the dashboard.

Related Articles

Previous Articles