Start collecting email subscribers and notify them about new blog posts using either Squarespace Email Campaigns or third-party services like Mailchimp.

Adding Newsletter Subscription Options

Place newsletter signup blocks strategically:

• Footer (site-wide visibility)
• Individual blog posts (direct call-to-action)
• Blog landing page (above or below blog section)
• Promotional pop-ups

Using Squarespace Email Campaigns

Create newsletters from blog posts in two ways:

1. Full Blog Post Emails:

• Click "Create Email" after publishing
• Automatically converts post content (up to 37 sections)
• Supports common blocks (text, images, buttons)
• Includes link to original post
• Option to schedule or send immediately

2. Blog Section Preview:

• Shows featured image and first 200 characters
• Includes "Read More" link to full post
• Ideal for mixed-content newsletters
• Drives traffic to your website

Using Mailchimp RSS-to-Email

Set up automatic blog post notifications:

• Connect your blog's RSS feed to Mailchimp
• Configure automated email campaigns
• Subscribers receive notifications for new posts
• Follow Mailchimp's documentation for setup
• Contact Mailchimp support for assistance

Both options effectively convert visitors into loyal readers by keeping them informed about new content. Choose based on your needs for automation, customization, and integration with existing tools.

For best results, test your chosen solution with a small group before full implementation, and regularly monitor engagement metrics to optimize your strategy.

Best practices:

• Keep newsletters mobile-friendly
• Use consistent branding
• Include clear calls-to-action
• Maintain regular posting schedule
• Monitor subscriber engagement

Related Articles

Previous Articles