
How to Accept and Manage Pre-Orders: A Complete Guide
Product waitlists are the most effective way to manage pre-orders for out-of-stock items, automatically notifying customers when products become available.
To set up pre-orders for your products:
- Add the Product
- Add the product normally to your store
- Set stock levels above zero to keep products visible
- Use high stock numbers to capture maximum customer interest
- Update Product Information
- Clearly state shipping timeframes in the product description
- Include links to store policies regarding cancellations and returns
- Change the "Add to Cart" button text to "Pre-order":
- Navigate to Checkout in the product editor
- Enable custom label
- Enter "Pre-order" as the button text
- Apply changes
- Repeat for all pre-order products
- Enable Waitlist Features
- Activate product waitlists to capture interested customers
- Set up automated email notifications for stock availability
- Manage Orders
- Process orders through the Orders panel once stock arrives
- Keep customers informed about order status and timeline
Best Practices:
- Create blog content about the production process
- Maintain regular communication with customers
- Use announcement bars or pop-ups to promote pre-orders
- Set clear expectations about delivery timeframes
- Link to detailed shipping and return policies
Additional Features:
- Set up mailing lists for updates
- Add announcement bars for important notifications
- Create dropdown navigation options for easy access
Remember to consistently update customers about their order status and any changes to expected delivery dates.
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