How to Accept and Manage Pre-Orders: A Complete Guide

How to Accept and Manage Pre-Orders: A Complete Guide

By Michael Thompson

February 17, 2025 at 11:22 AM

Product waitlists are the most effective way to manage pre-orders for out-of-stock items, automatically notifying customers when products become available.

To set up pre-orders for your products:

  1. Add the Product
  • Add the product normally to your store
  • Set stock levels above zero to keep products visible
  • Use high stock numbers to capture maximum customer interest
  1. Update Product Information
  • Clearly state shipping timeframes in the product description
  • Include links to store policies regarding cancellations and returns
  • Change the "Add to Cart" button text to "Pre-order":
    • Navigate to Checkout in the product editor
    • Enable custom label
    • Enter "Pre-order" as the button text
    • Apply changes
    • Repeat for all pre-order products
  1. Enable Waitlist Features
  • Activate product waitlists to capture interested customers
  • Set up automated email notifications for stock availability
  1. Manage Orders
  • Process orders through the Orders panel once stock arrives
  • Keep customers informed about order status and timeline

Best Practices:

  • Create blog content about the production process
  • Maintain regular communication with customers
  • Use announcement bars or pop-ups to promote pre-orders
  • Set clear expectations about delivery timeframes
  • Link to detailed shipping and return policies

Additional Features:

  • Set up mailing lists for updates
  • Add announcement bars for important notifications
  • Create dropdown navigation options for easy access

Remember to consistently update customers about their order status and any changes to expected delivery dates.

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