Product pre-orders are an effective way to manage out-of-stock items and gauge customer interest before stocking inventory. Here's how to set them up properly:

Setting Up Pre-Orders

1. Add the product normally to your store
2. Set stock levels higher than zero to allow purchases
3. Include clear pre-order details in the product description:
   • Expected shipping date
   • Terms and policies
   • Order cancellation information
   • Return policy details

Customizing the Pre-Order Button

1. Navigate to the product editor's Checkout section
2. Click "Custom Button"
3. Enable custom label
4. Change text to "Pre-Order"
5. Apply changes to all pre-order products

Managing Pre-Orders

• Enable product waitlists to notify customers when items are back in stock
• Fulfill orders through the Orders panel once inventory arrives
• Keep customers informed about order status and shipping updates

Best Practices

1. Create blog content about the production process
2. Maintain regular communication with pre-order customers
3. Use promotional tools like pop-ups or announcement bars
4. Set realistic stock levels based on anticipated demand
5. Clearly communicate shipping timelines

Additional Features

• Product waitlists for out-of-stock items
• Shipping rate configuration
• Mailing list integration
• Announcement bar implementation
• Navigation dropdown customization

Remember to maintain transparent communication with customers throughout the pre-order process and provide regular updates about production and shipping timelines.

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