Header Tags Guide: How Squarespace Uses HTML Headers for SEO

Header Tags Guide: How Squarespace Uses HTML Headers for SEO

By Michael Thompson

January 13, 2025 at 04:23 AM

Header tags play a crucial role in helping search engines and visitors understand your website's content hierarchy. In Squarespace, these tags are automatically managed without requiring HTML knowledge.

Automatic Header Tag Implementation

Squarespace applies header tags in two ways:

  • When you format text as a heading using the toolbar
  • Through automatic tag assignment for key site elements

Best Practices for Header Tags

For optimal SEO results:

  • Use headers in descending order (H1 to H3)
  • Structure content from general to specific information
  • Write clear, descriptive headings that match user intent

Version 7.1 Header Tag Structure

Text formatting automatically creates the following HTML tags:

  • Heading 1 (H1)
  • Heading 2 (H2)
  • Heading 3 (H3)
  • Heading 4 (H4)
  • Paragraph text (P)

Collection Page Header Tags

Different page types receive specific header tags:

  • Blog posts: H2 for titles on collection pages, H1 on individual posts
  • Events: H2 for listings, H1 for individual events
  • Online Store: No tags for product listings, H1 for individual products
  • Portfolio: H2 for project titles, H1 for individual projects

Template-Specific Header Tags

Header tag implementation varies by template family:

  • Site titles: Usually H1 (some templates use no tag)
  • Blog post titles: Generally H2 on listing pages, H1 on individual posts
  • Page titles: H1 across most templates

Important Considerations

  • Site titles don't always receive header tags
  • Font styles in Site Styles aren't directly linked to HTML tags
  • Header styling can be customized through the Site Styles panel
  • The system automatically maintains proper heading hierarchy

This automatic header tag implementation ensures proper SEO structure while allowing you to focus on content creation rather than technical HTML implementation.

Related Articles

Previous Articles