Header Tags Guide: How Squarespace Uses HTML Headers for SEO
Header tags play a crucial role in helping search engines and visitors understand your website's content hierarchy. In Squarespace, these tags are automatically managed without requiring HTML knowledge.
Automatic Header Tag Implementation
Squarespace applies header tags in two ways:
- When you format text as a heading using the toolbar
- Through automatic tag assignment for key site elements
Best Practices for Header Tags
For optimal SEO results:
- Use headers in descending order (H1 to H3)
- Structure content from general to specific information
- Write clear, descriptive headings that match user intent
Version 7.1 Header Tag Structure
Text formatting automatically creates the following HTML tags:
- Heading 1 (H1)
- Heading 2 (H2)
- Heading 3 (H3)
- Heading 4 (H4)
- Paragraph text (P)
Collection Page Header Tags
Different page types receive specific header tags:
- Blog posts: H2 for titles on collection pages, H1 on individual posts
- Events: H2 for listings, H1 for individual events
- Online Store: No tags for product listings, H1 for individual products
- Portfolio: H2 for project titles, H1 for individual projects
Template-Specific Header Tags
Header tag implementation varies by template family:
- Site titles: Usually H1 (some templates use no tag)
- Blog post titles: Generally H2 on listing pages, H1 on individual posts
- Page titles: H1 across most templates
Important Considerations
- Site titles don't always receive header tags
- Font styles in Site Styles aren't directly linked to HTML tags
- Header styling can be customized through the Site Styles panel
- The system automatically maintains proper heading hierarchy
This automatic header tag implementation ensures proper SEO structure while allowing you to focus on content creation rather than technical HTML implementation.