The Forms and Buttons Conversion Analysis helps you track and improve visitor interactions with your website's interactive elements. Here's what you need to know:

Overview

• Monitor form submissions and button clicks
• Track conversion rates for each interactive element
• Measure effectiveness of calls-to-action
• Data available from September 2017

Conversion Rate Calculation (Converted unique views ÷ unique views) x 100

Tracked Elements:

• Button Blocks
• Newsletter Blocks
• Form Blocks
• Promotional Pop-ups
• Cover Pages

Not Tracked:

• Navigation buttons
• Social media buttons
• Payment forms
• Donation forms
• Banner buttons

Viewing Analytics

1. Open Analytics panel
2. Click Engagement
3. Select Form and Button Conversions
4. Filter by date range and KPIs

Key Features:

• Line chart showing top 5 forms and buttons
• Detailed conversion table
• Performance metrics by form/button
• Page-specific analytics
• Historical data tracking

Improving Conversion Rates:

• Simplify form length
• Minimize personal information requests
• Test different button text
• Optimize element placement
• Use promotional pop-ups strategically
• Implement clear calls-to-action
• Maintain consistent branding

Mobile Analytics:

• Access via Squarespace app
• Separate cards for forms and buttons
• Filter by KPIs
• View submission and click data
• Track conversion rates
• Compare performance metrics

Remember: Conversion rates vary by industry and purpose. Focus on steady improvement through testing and optimization rather than achieving specific numbers.

Historical data remains available even after deleting or renaming elements, ensuring continuous tracking and analysis of your site's performance.

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