Email Marketing is an integrated newsletter function that lets you send branded marketing campaigns directly from your site. Here's what you need to know about this feature:

Cost Structure

• Basic features are free, including:
  • Creating mailing lists
  • Making campaign drafts
  • Sending up to 3 test mass campaigns
• Additional features require a paid subscription
• Monthly email limits vary by plan

Understanding Campaigns vs. Sends

• Campaigns: The email marketing messages you create
• Sends: Number of individual email addresses receiving campaigns
• Example: Sending to 10 addresses = 1 campaign, 10 sends
• Both mass and automated campaigns count toward monthly send limits

Key Features and Limitations

• Scheduled campaigns count toward monthly limits when sent, not when created
• Supports emojis (including subject lines)
• No custom code support
• Requires active website or Acuity Scheduling subscription
• Not available with parked domain pages

Access and Permissions

• Available to site owners
• Collaborators need Administrator or Editor permissions
• Easy migration from other email services through contact import

Campaign Performance

• Results vary based on content, goals, and audience
• Requires testing different approaches
• Success metrics depend on individual campaign objectives

Technical Considerations

• Emoji display varies by device and operating system
• Skin tone emojis have limited support across email systems
• Test campaigns before mass sending to ensure proper display

Switching from Another Service

1. Create a new campaign draft
2. Export contacts from previous service
3. Import contacts to new mailing list
4. Send campaign to imported subscribers

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