Email Marketing lets you send campaigns directly from your website. Here's what you need to know about this powerful marketing tool.

Costs and Plans

The basic features are free, including:

• Creating mailing lists
• Drafting campaigns
• Sending up to 3 trial campaigns

Paid plans determine your monthly email send limit and available features.

Switching from Another Service

To switch to Email Marketing:

1. Create a draft campaign
2. Export contacts from your previous provider
3. Import contacts to your Email Campaigns dashboard
4. Send your campaign to the imported list

Understanding Campaigns vs. Sends

• Campaigns: The actual email marketing messages you create
• Sends: Number of individual email addresses receiving your campaigns Example: Sending one campaign to 10 addresses = 1 campaign and 10 sends

Key Features and Limitations

Scheduling:

• Scheduled campaigns count toward monthly limits when sent
• June-scheduled campaigns count toward June's limit, even if created in May

Permissions:

• Site owners and admin-level collaborators have full access
• Email Marketing editor permissions allow campaign sending
• Other collaborator levels cannot access Email Marketing

Emoji Support:

• Available in subject lines and content
• Display varies by device and operating system
• Skin tone variations may have limited compatibility

Important Notes

• Requires active website or Acuity Scheduling subscription
• Custom code is not supported
• Results vary based on content, goals, and audience
• Testing different approaches recommended for best results

This built-in email marketing solution integrates seamlessly with your website, making it easy to manage campaigns and grow your subscriber base directly from your dashboard.

Related Articles

Previous Articles